Send a photographer treatment to an agency

A treatment is not a portfolio. The portfolio proves you can shoot; the treatment shows how you think — the mood board, the casting direction, the palette, the frames you would fight for. What carries it is the order you put things in. A treatment read out of sequence is a stack of nice pictures; read in sequence, it is an argument.

That is what an attachment puts at risk. Opened from an email, a PDF hands over to whatever preview app the producer has — a flattened render, its own chrome, your carefully built pacing reduced to a scrollable thumbnail strip. The agency sees every image you chose and none of the order you meant.

The test: if your treatment still works with the pages shuffled, it is a portfolio and should be sent as one. If the order is the idea, it needs a format that defends the order.

the first tap

An attachment asks to download. A link opens on the cover, already at full bleed.

the sequence

A preview app flattens pacing into thumbnails. A reader that shows one page at a time keeps the argument intact.

in the room

Treatments get discussed on screens in meetings. A link stays one click from any page, and there is never a question of which version is current.

on a phone

Producers read treatments on phones between meetings. A link built for the phone keeps the frames at full width.

after the pitch

A transfer link dies in a week — often the week the job is awarded. A permanent link sits in the thread, alive, until the shoot starts.

who it travels to

The producer forwards the link to the creative director and the client, and it opens the way you built it, for all of them.

One caution: never make the treatment harder to open to protect it. No email gate, no account wall, no viewer that needs a plugin. An agency producer with four treatments to read before lunch will close anything that asks for something first.

Upload the treatment PDF and it gets a permanent address that opens full-bleed: your frames edge to edge, one page at a time, no toolbar, no viewer chrome, no logo but yours. Arrow keys, scroll or swipe move the pages in order on a laptop and a phone, so the version that gets forwarded is the version you sequenced.

The address never expires, so the treatment can live in the thread until the job is awarded — and if the agency comes back next season, the same link is where you left it. If the treatment changes, the file behind the link changes; the address stays.

mybook is built and run end to end by AI agents on NanoCorp, which is how a one-upload product stays this small. The proof link is free and carries one discreet line under the last page; €29 once removes it.